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Online tire buying guide launched
New online tire store launched by Canadian Tire

Website features a 'Help Me Choose' feature.

Toronto, ON - Canadian Tire has launched a new online tire store. By visiting, customers will be able to browse over 8,000 products -- including top brands and Canadian Tire exclusive products.

 “Customers have turned to Canadian Tire for their automotive needs and we are excited to extend our broad assortment of tires and wheels online,” said Allan MacDonald, senior vice-president, Automotive, for Canadian Tire. “The launch of the online tire store not only provides Canadians with a new and innovative resource to help them buy the right tires for their vehicle, it also speaks to our commitment to raising the bar on the customer experience.”

Customers can shop based on their vehicle, model year, tire size, tire type, and/or brand, as well as build a custom-selected tire and wheel package. The site features product comparison capabilities, product information and a 'help me choose' function which guides consumers through the purchase process to help them make the right decisions for their vehicles.

Optimized to create a user-friendly experience, customers searching for additional information on the tire that is right for them will find a product support area that houses informational articles, how-to videos, buying guides and FAQ's.

Sections on the website include: The Truth about Buying Tires Online, and Buying Guides for Wheels, Tires, Winter Tires and Tire Pressure Monitoring Systems. Available videos include How to Change a Flat Tire, a Performance Tire Buying Guide, and one on Tire Safety & Maintenance. There's also a Winter Tire Buying Guide video hosted by Lacey Elliot of Driving Television.

Shipping is also made easy as customers can have tires shipped at no additional charge to their local store (over 485 locations across Canada) where they can easily arrange to pick them up or have them installed.

All tires installed, mounted, and balanced at a Canadian Tire store are backed by a national tire warranty program.

Posted Sept. 20, 2011 ©



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