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New winter tire technology disperses water and grabs on to ice for safer driving.

New Bridgestone Blizzak winter tire features a design and compound that helps grab ice.

New tire technology

New tire technology gives good grip, even on ice

Does severe winter weather keep you trapped indoors? Not anymore. Bridgestone/Firestone Canada Inc. (BFCA) of Mississauga, Ont., has announced the newest member of the Blizzak family of winter tires, the Bridgestone Blizzak Revo1 with UNI-T Technology. The Blizzak Revo1 tires are designed for severe ice or snow conditions and allow a solid grip on wet and dry roads.

The tire contains Tube Multicell compound, which greatly improves the tire's ice performance in most slippery conditions. Bite particles embedded in the Tube Multicell compound help grab the ice while the Tube Multicell compound cuts through and disperses the water. A cross-riblet surface provides ice traction for a new tire until the Tube Multicell compound is exposed.

Zigzag sipes contribute to upgraded traction on ice through drainage and edge effect, and 3D sipes improve dry performance while maintaining snow, ice and wet traction.

The Blizzak Revo1 is available in 11 Q-speed rated sizes and has a non directional tread design for the 65-60 series and a directional tread design for the 55-45 series. Tire sizes are available for most popular current models.

UNI-T is an acronym for “Ultimate Network of Intelligent Tire Technology” found only in Bridgestone, Firestone, Dayton and select associate brand tires. One of its core technologies is a Computer Optimized Component System (CO·CS), which uses a supercomputer to help determine an ideal combination of tread design, casing shape, materials and construction for a particular application.

The use of L.L. Carbon (Long Link Carbon), an advanced form of carbon black, produces a stronger tire, better able to resist cracking, chipping, tearing and excessive wear. For more information, visit

BFCA's  parent company, Bridgestone Corporation, is the world's largest tire and rubber company.